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Design

Introduction to Integrated Lighting Design

When:

May 8, 2024 | 12:00 PM ET

Presenter:

Holly Andre, WELL AP, Residential Specification, THEA Residential

CEUs: 0.1

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What You Will Learn

Lighting plays a key role in any room design, whether you’re considering how to showcase a piece of art or how to set a scene for an intimate dinner party – the ways in which lighting can affect the feel of the room are undoubtable.

What many may not realize is how technology can enhance and even simplify a home’s lighting plan. In this session, attendees will walk away from this course with an understanding of the variety of lighting design techniques that can be streamlined with the use of technology. Additionally, attendees will gain insight on how light quality is determined and how it plays into overall lighting design plans.

Learning Objectives:

  • Find out why early planning is important when it comes to integrated lighting design.
  • Learn how to partner with a lighting design professional.
  • Learn key words to look and listen out for when designing.
  • Comprehend asking the right questions and understanding exactly what to ask.
Featured Presenter
Holly Andre, WELL AP

Holly combines her love for people and passion for elevating architectural spaces though light and design in her specification sales role. She inspires project influencers and end users alike to ensure decision makers have the information and resources necessary to seamlessly blend technology with timeless design.

Today, Holly manages the residential specification efforts for Thea Enterprises, a full-service rep agency serving the New York Metro and New Jersey Markets, and specializes in high-end and luxury residential work.

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Business

From Chaos to Control: How Automation Propels Your Business Forward

When:

June 18, 2024 | 12:00 PM ET

Presenter:

Debra Scarpa, Owner + Visionary + Ashley Blaesing, Operations Manager + Integrator, Home Designer Marketing

CEUs: 0.1

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What You Will Learn

Embrace change as an opportunity for growth, success, staying ahead of the curve, adapting to emerging trends, and capitalizing on new opportunities. This mindset embraces innovation and continuous improvement, enabling you to thrive in an ever-evolving marketing landscape. Are you ready to take your business to the next level? 

Imagine having nurture campaigns, templates, and calendars that make it easy for your dream clients to get started. Say goodbye to manual tasks and hello to a streamlined marketing process that will save you time and energy.

But it doesn’t stop there. We will also discuss automating sales activities. Learn when and how to automate follow-ups, reducing the need for tedious manual tasks. And, by improving the client experience from sales to onboarding, you’ll create a seamless journey that leaves a lasting impression.

Productivity is key to success, and the secret weapon? AI. Discover how leveraging artificial intelligence across your business can supercharge your productivity. From automating repetitive tasks to gaining valuable insights, AI will help you get more done in less time.

Embrace change with confidence and watch as your business thrives in the face of challenges.

Learning Objectives:

  • Learn how to automate marketing activities with nurture campaigns, templates, calendars to make it easy for your dream clients to get started.
  • Understand when to automate sales activities to reduce manual follow ups and improve client experience from sales to onboarding.
  • Learn different ways to increase productivity by leveraging AI across your business to get more done
Featured Presenter
Debra Scarpa & Ashley Blaesing

Home Designer Marketing is a team of marketing gurus dedicated to helping design professionals (like you!) showcase their work online and get the results they want. With over 45 years of experience between them, Owner Debra Scarpa and Operations Manager Ashley Blaesing, and their talented team guide your business to success with branding, websites, social media, SEO, email marketing, ads, and improved processes. Through a unique collaborative process based on open communication, quality design, and results-driven marketing, Home Designer Marketing helps streamline your marketing and your day-to-day workload.

Sponsor Highlight
Fabuwood

As a leader in semi-custom cabinetry, Fabuwood sets itself apart by delivering a unique blend of superior quality, fast lead times, and competitive pricing. Upheld by their stringent Q12 certification, Fabuwood prioritizes excellence, ensuring each cabinet exceeds industry standards and retains its beauty over time. With an extensive assortment of designs, Fabuwood offers a perfect fusion of style, selection, and exceptional value, catering to a diverse range of aesthetics. Discover More >

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Color Concepts

Designing For Wellness

When:

June 25, 2024 | 12:00 PM ET

Presenter:

Annie Miranda-Sommer, Architectural & Design Rep, Benjamin Moore

CEUs: 0.1

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What You Will Learn

Join Annie Miranda-Sommer, Architectural and Design Representative of Benjamin Moore, for an enriching webinar experience. Explore the fusion of design and well-being as Annie dives into the significance of specifying interior wellness. Discover the (7) Benjamin Moore Pillars of Wellness, and learn how color can deeply impact our environments. Attendees will also gain insight into the process and inspiration driving the selection of the 2024 Color of the Year. This session promises to enlighten attendees with meaningful directions for design, color psychology, and the pursuit of well-designed spaces.

Attendees will be given digital copies of the Benjamin Moore: Palette for Wellness and Specifying with Intention handouts post-webinar.

Learning Objectives:

  • Learn more about why Benjamin Moore created a Palette with Well-Designed to bring meaningful and wellness-oriented learning experiences for designers.
  • Understand how Benjamin Moore supports and assists designers with their pursuit in Specifying With Intentions.
  • Comprehend the 7 sources of Well-Designed Benjamin Moore Colors for beautiful, sustainable, mindful interiors.
Featured Presenter
Annie Miranda-Sommer

Annie Miranda-Sommer is one of our Architectural & Design Representative for Benjamin Moore, North America’s favorite paint, color and coatings brand. As part of the Benjamin Moore Houston| San Antonio, Louisiana, and Arkansas team – Annie plays an integral role in the development of color tools, and architectural and design specifications with educating product development that further positions Benjamin Moore as a color and product leader for both professionals and consumers.

Annie Miranda-Sommer is one of our Architectural & Design Representative for Benjamin Moore, North America’s favorite paint, color and coatings brand. As part of the Benjamin Moore Houston| San Antonio, Louisiana, and Arkansas team – Annie plays an integral role in the development of color tools, and architectural and design specifications with educating product development that further positions Benjamin Moore as a color and product leader for both professionals and consumers.

During her tenure at Benjamin Moore, Annie has been intimately involved in various aspects of color, interior design, project construction management, and the paint industry. She has played an essential role in the development and advancement of designer and architect-focused events, educational programs with color and product knowledge. Annie serves as a reference on color and design inspiration. She has managed three of our Benjamin Moore retail business’s – a trained-certified paint mixologist/color-match and Color-Training as a certified color specialist.

Annie began her career as an owner of one of Louisiana’s fine Men’s Clothing stores to then purse her buying career with Macy’s Herald Square and Bloomingdale’s in Manhattan New York. Later was a part of numerous high-end residential design projects as an Interior Designer & Color Consultant for Design teams and consumers in the NY metro and NJ areas. Has a real toolbelt with many years of residential building experience and Project Management. She graduated from Wade’s College with a degree Interior Design with Retail Management in Dallas, Texas. She has returned from 30 years in 2015 from the Northeast to the Houston area to continue her career back in her southern region. She is an allied member of ASID, NKBA, IIDA, IFMA, GHBA and AIA. 2022-23 Program Chair NKBA Texas Gulf Coast Chapter. NKBA & ASID Student Chair.

Sponsor Highlight
Fabuwood

As a leader in semi-custom cabinetry, Fabuwood sets itself apart by delivering a unique blend of superior quality, fast lead times, and competitive pricing. Upheld by their stringent Q12 certification, Fabuwood prioritizes excellence, ensuring each cabinet exceeds industry standards and retains its beauty over time. With an extensive assortment of designs, Fabuwood offers a perfect fusion of style, selection, and exceptional value, catering to a diverse range of aesthetics. Discover More >

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Color Concepts

Colors of Biophilia: Enhancing Wellness Through Nature-Inspired Colors

When:

June 11, 2024 | 12:00 PM ET

Presenter:

Paula Kennedy, CMKBD, CLIPP, CACC, Owner, Timeless Kitchen Design

CEUs: 0.1

Register your information

What You Will Learn

Our world is a magnificent tapestry of colors, each shade weaving its unique influence into the fabric of our lives. From the serene blues of the sky to the passionate radiance of the sun, colors possess the remarkable ability to shape our emotions, guide our choices, and enhance our overall well-being.

In this session led by Paula Kennedy, CMKBD,We will unravel the secrets of how colors can be harnessed to create environments that nurture our minds, bodies, and spirits, with a special emphasis on the concept of Biophilic design. Biophilia, which celebrates our intrinsic connection with nature, serves as our guiding principle as we embark on a transformative journey to seamlessly integrate the outdoors into our indoor spaces. This integration enriches our lives through the ingenious use of color and design.

Learning Objectives:

  • Embrace Biophilic Design Principles through Color: Explore the concept of Biophilia and how it can be integrated into Wellness Design. Discover how to use color to enhance the connection between interior spaces and the natural environment, fostering mental and physical well-being.
  • Understand the Psychology of Color & the connection with Wellness Design: We’ll go through a quick recap of how the human eye and brain perceive and interpret color, and how these interpretations influence our emotions and well-being.
  • Insight into Products Seen at KBIS 2024: See products that support this category to easily bring into your client’s homes.
Featured Presenter
Paula Kennedy, CMKBD, CLIPP, CACC

Paula’s industry experience of 25 years and her boutique firm, Timeless Kitchen Design L.L.C., is focused out of a love of kitchen and bath design. NKBA Certified Master Kitchen & Bath Designer, Certified Architectural Color Consultant, Certified Living in Place Professional. Paula is an award-winning designer and serves as a K+BB Advisory Council member, honored as an NKBA Lifetime Ambassador and is recognized as an NKBA Subject Matter Expert. She contributes to the industry by speaking, teaching, curriculum creation, mentoring, and writing, most recently embracing topics of creativity, innovation, technology, wellness, and inclusive design. Inspiring others feeds her passion for design, mentorship, and teaching. Follow Paula on IG @paulakennedyckd

Sponsor Highlight
Fabuwood

As a leader in semi-custom cabinetry, Fabuwood sets itself apart by delivering a unique blend of superior quality, fast lead times, and competitive pricing. Upheld by their stringent Q12 certification, Fabuwood prioritizes excellence, ensuring each cabinet exceeds industry standards and retains its beauty over time. With an extensive assortment of designs, Fabuwood offers a perfect fusion of style, selection, and exceptional value, catering to a diverse range of aesthetics. Discover More >

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Color Concepts

Infusing Color into Kitchen Appliances

When:

June 4, 2024 | 12:00 PM ET

Presenter:

Shae Wilder, Trade Marketing Manager of BlueStar Cooking

CEUs: 0.1

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What You Will Learn

The kitchen has always been the heart of the home, but it is now the new congregating space of a home. In this session, Shae Wilder, will educate about consumer behavioral changes and how the appliance industry is adjusting to their needs. These new changes that are occurring in the appliance industry are inspiring many home cooks to value design and functionality.

Participants will learn about the chef inspired kitchen and how to apply color as a source of inspiration in the kitchen. Finally, participants will visually distinguish how to use appliances as a source of creativity when it comes to designing kitchens.

Learn how to apply color as a source of inspiration, as well as specify bespoke appliances to kitchen design. Understand how macro color trends can translate to the home kitchen and see inside chef inspired kitchens.  Become informed on how to apply customization and performance options to kitchen appliances.

Learning Objectives:

  • Learn about the trends of American dining and the major changes happening in kitchen appliance design.
  • Understand how to maneuver specific homeowner personality to reflect their personal style in the kitchen.
  • Learn about the chef inspired kitchen and how appliances can influence creativity
  • Discover how to apply over 1,000+ color choices and customizations to create a unique space.
  • Learn how to customize appliances beyond color, for maximum functionality for the home cook. 
  • Visualize how the latest color trends can transform the most used room in the home.
Featured Presenter
Shae Wilder

With a degree in interior design and passion for architecture, it was no surprise I found myself in the kitchen and bath industry. After spending just shy of a decade as a kitchen designer and project manager in the San Francisco Bay area, it was only natural to progress into the cooking side of the kitchen with appliances. For the past 10 years I have enjoyed working directly with the specifier community providing high end appliance product knowledge and customization specification resources needed to complete a seamless, functional, and of course stunning project.

Sponsor Highlight
Fabuwood

As a leader in semi-custom cabinetry, Fabuwood sets itself apart by delivering a unique blend of superior quality, fast lead times, and competitive pricing. Upheld by their stringent Q12 certification, Fabuwood prioritizes excellence, ensuring each cabinet exceeds industry standards and retains its beauty over time. With an extensive assortment of designs, Fabuwood offers a perfect fusion of style, selection, and exceptional value, catering to a diverse range of aesthetics. Discover More >

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Design

Decarbonization: The Sustainable Home Kitchen

When:

April 2, 2024 | 12:00 PM ET

Presenter:

Andrew Forlines, Founder & Director, The Appliance Academy

CEUs: 0.1

Register your information

What You Will Learn

As we all know, the home kitchen is ever changing.  Due to recent trends and wellness initiatives, today’s home kitchens are more sustainable and are getting decarbonized. In this session, Chef Andrew Forlines of Appliance-Academy.com provides an up-to-date snapshot of the home kitchen appliance industry in regards to the newest high efficiency and sustainable technology available for the home kitchen.

Learning Objectives:

  • Understand how home kitchen appliances are now more sustainable and eco-friendly than ever before.
  • Learn about the impacts of newer appliances have on the design process.
  • Comprehend the current landscape of energy efficient appliance incentives and government tax credits.
Featured Presenter
Andrew Forlines

I’m Chef Andrew Forlines, I provide education on built-in home kitchen appliances to kitchen designers and homeowners, among others.
There is more variety and complexity available than ever before when it comes to built-in home kitchen appliances. Steam ovens, induction burners, sous vide cooking, WiFi connectivity, and automated cooking are just some of the many cooking technologies to select from. Much of this technology has migrated from the fine dining restaurant industry that I worked many years in. My experience as a chef and passion for cooking technology combines in my
role as your guide to understanding, selecting, and using modern home kitchen cooking appliances with confidence! I offer consultations and webinars on my website, www.chefaf.com.

Webinar Sponsor

Geberit North America is celebrating 15 years as an EPA WaterSense partner. Geberit is also a charter member of the Alliance for Water Efficiency and a member of the US Green Building Council (USGBC). Geberit water efficient tank systems meet the stringent codes of CalGreen and other states. Geberit consistently implements eco-design principles of its new products from the selection of raw materials to disposal; the company also takes measures that successively reduce water consumption.

Geberit is a leading innovator of the concealed tank systems for floating toilets that improve the look of any bathroom by hiding unsightly plumbing hardware. Replacing a standard toilet with the Geberit system results in more usable space, improved hygiene, water savings and better accessibility. They are ideal for creating stylish bathrooms with conservation in mind.

Geberit also offers the widest range of flush plate styles and finishes for use with its in-wall hidden tank systems. Many have biophilic patterns such as walnut and natural stone looks.  Additionally, the sustainable design of the dual-flush valve saves water and is practically maintenance-free. Select a water-saving Geberit tank system and match it with a water saving compliant toilet to meet USGBC LEED or EPA WaterSense requirements. For the most sustainable combinations see the Geberit Clean Design brochure.  Geberit’s American product offering is available at geberitnorthamerica.com.

The parent company of Geberit North America is the Switzerland headquartered Geberit Group, a global leader in the field of sanitary products. For the second year running, the Geberit Group has been awarded a Platinum rating for its sustainability management from EcoVadis, one of the world’s largest providers of business sustainability ratings. The Geberit Group is in the top one per cent of companies listed by EcoVadis.

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Business

Maximize Your Sales System’s Profit Potential

When:

May 21, 2024 | 12:00 PM ET

Presenter:

Brandy Lawson, CEO, FieryFX

CEUs: 0.1

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What You Will Learn

A healthy sales system supports efficiency, effectiveness and profit. A poor sales system might be costing you more than potential leads and sales opportunities, it might be draining profit, damaging your brand and limiting growth. Systems are neither right nor wrong. The evaluation of a system is about if it is supporting the results you want now and in the future. 

Good systems, especially sales systems, support the people doing the work and make it simple to deliver the expected results consistently. A well-architected sales system can minimize time spent on sales tasks because it facilitates maximum efficiency and effectiveness. Not only is this great for profitability, but it also makes for happy employees because designers want to be spending their time being creative, not chasing down leads.

Attend this webinar to learn where the profit-suckers might be in your system, what makes for an effective system, and the steps needed to make changes if you want to improve.

Learning Objectives:

  • Discover what profit-suckers are exactly and how to find them within your sales system.
  • Learn the 4 keys to an effective kitchen and bath sales system.
  • Identify your top priority changes and how to implement them.

Additional Resources:

Featured Presenter
Brandy Lawson

Brandy Lawson has been described as a world-class explainer and a catalyst for uncovering valuable insights and distilling them into clear and effective actions. Brandy’s expertise lies in identifying untapped opportunities and implementing more effective approaches in marketing and business. Brandy is the driving force behind FieryFX, a cutting-edge systems operations agency that helps Kitchen & Bath design businesses standardize, simplify and innovate to be more profitable & less stressful. Through her dynamic and engaging weekly podcast, “Elevated,” she imparts snackable knowledge bombs on using technology, experts, and smart business to scale businesses while being humans that have enjoyable lives. Brandy describes herself as a tech enthusiast, a lover of extravagant shoes, a pursuer of clarity, and a reforming know-it-all. Her passion for empowering companies to thrive through expert hiring and streamlined operations makes her an influential and sought-after speaker in the business world and beyond.

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Design

The Importance of Lighting in Interiors

When:

May 29, 2024 | 12:00 PM ET

Presenter:

Danny Russo, CEO and Lead Designer, Daniel Russo Home

CEUs: 0.1

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What You Will Learn

In “The Importance of Lighting in Interiors,” Danny will discuss the ways lighting plays a major role in setting the tone in a space and how lighting has the power to alter and change an environment. Oftentimes, clients are unable to see the design vision like their designer. A major portion of the seminar will focus on how to successfully communicate the emphasis of lighting to clients from the perspective of designers, for the sake of the complete design plan. Next, the seminar will move to how to educate contractors and builders on the placement of lighting. Lighting situated on walls or on tables or placed in corners of the room or as centerpieces has a major effect on spaces. Danny will discuss the ways builders can work with designers in order to enhance the plan. Finally, Danny will discuss the ways color temperatures affect wall color. Color varies in different lighting. Warm lighting tones and cool lighting tones and all of the tones in between will greatly alter the ambiance of the space. Danny will hone in on how best to decide color temperatures in particular rooms.

Learning Objectives:

  • Learn how to educate the client on how lighting affects design.
  • Understand how to educate the builder on the placement of lighting to Enhance the design.
  • Understand the importance of using LED lighting efficiently and correctly and how color temperature.
Featured Presenter

Danny Russo understands the balance between incorporating upcoming trends and a timeless perspective throughout all of his designs — from space planning and lighting selection to material usage and variety. Russo’s compositions strike the perfect cord: his work is risky, yet safe enough to stand the test of time while remaining fresh, bespoke and innovative.

Bringing more than 20 years of experience to his practice, Russo is a member of the American Society of Interior Designers (ASID) and the National Kitchen and Bath Association (NKBA), is one of the few vetted luxury interior designers with Ethos Design Collective and is a certified professional through Houzz. 

Based in Columbus, Ohio, Russo’s designs have been featured in Architectural Digest, Columbus Monthly and Axios, to name a few. Russo’s work has been exhibited at the Columbus Museum of Art and the Columbus Center for Science and Industry (COSI). 

A social media influencer and personality, Russo is a regular contributor to regional TV and radio programs lending his design insight to viewers and listeners.

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Design

Dynamic Lighting Flexibility in Kitchens

When:

May 14, 2024 | 12:00 PM ET

Presenter:

Greg Barrett, Director of Specifier Development, Savant

CEUs: 0.1

Register your information

Dynamic Lighting Flexibility in Kitchens

Kitchens are the heart of the home, a place to gather, cook, eat, relax, craft, and work. We expect a lot out of these central rooms, and modern lighting technology paired with control, can help these rooms morph for the moment required. Let’s explore the capabilities of cutting edge lighting fixtures that can seamlessly adjust their hue with the day, to feel in tune with the natural day, or set the perfect scene for a day of baking or a late night glass of wine. We will address the capabilities and limitations of what’s possible today and forecast where the industry is heading in the future, to give you and your clients a better understanding of how kitchens can dynamically adjust to the demands of our daily lives.

Learning Objectives:

  • Learn how to appreciate the critical layers of lighting within a kitchen environment.
  • Understand the impacts of lighting types and placement on the varied expected tasks in a kitchen.
  • Explore modern lighting technology, form factors, and standard practices of how they integrate into kitchens.
  • Understanding of the project requirements to provide flexible lighting adjustments for tasks and mood.
Dynamic Lighting Flexibility in Kitchens
Greg Barrett

Design impacts everything. With an MFA in Architectural Lighting Design from Parsons School of Design and over 20 years of lighting & control industry experience, Greg Barrett knows the power of design to influence our perception, emotions, and health. His experiences include, control integration, lighting design, product management, market education, and through it all sharing his passion for design with others.

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Design

Transform How You Live with the Touch of a Button

When:

May 7, 2024 | 12:00 PM ET

Presenter:

Ashley Bancroft, Operations Manager and Systems Designer, Premiere Systems Design

CEUs: 0.1

Register your information

What You Will Learn

During this session, join Ashley Bancroft of Premiere Systems Design, as she educates on why lighting is critical to how we live our lives indoors and out. It might even surprise you to learn that a smart lighting keypad can not only control lights, but also your home entertainment.

To wet your appetite, imagine returning home after a long day at work. It’s pitch-black outside, your kids are at their friends’ house, and your spouse is still at work. You’re nervous about entering a dark home until you remember that your smart lighting system knows when sunset is, ensuring that your driveway will be illuminated as you arrive home. As you enter the house and press the “welcome scene,” you’ll be greeted by an illuminated path of light, your favorite music will emanate from your speakers and your television will boot up your favorite program. When you leave for work the next day and you rush out the door, a “goodbye” scene will turn everything off — the lights, TVs, and stereos. You’ll never fret that you left something on again. Plus, your home will save energy and your pocketbook will enjoy savings too.

Learning Objectives:

  • Understand why and how smart home lighting means never looking at “wall acne” again.
  • Learn how programmable scenes such as “welcome home”, “goodnight” and “goodbye” can help routinize your life and encourage good sleep hygiene.
  • Learn best practices of designing indoor and outdoor smart home lighting systems.
Featured Presenter
Ashley Bancroft

Ashley Bancroft is Operations Manager and Systems Designer at Premiere Systems Design. She manages projects from inception to completion, working directly with clients, ordering, and inventorying smart home products, and keeping the trains running. She knows that smart home technology is here to stay. “My phone is basically my life,” she says. “Being able to control everything just from my phone is insane. It makes everything easier.” Her latest project launch is personal. Ashley and her husband welcomed their first child in November!

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Design

Water Conservation: Initiatives and Standards

When:

April 23, 2024 | 12:00 PM ET

Presenter:

Ronn Jefferson, Product Manager, Geberit

CEUs: 0.1

Register your information

What You Will Learn

Water is one of our most valuable resources, yet many states suffer water shortages due to preventable problems such as overuse and leakages. Throughout this session, Ronn Jefferson, Product Manager at Geberit, will discuss the increased need for water conservation and examine the requirements in CALGreen and the LEED® v4.1, Green Globes®, and BREEAM In-Use green building rating systems. The EPA’s WaterSense® initiative will also be discussed, along with case studies explaining the benefits of concealed toilet systems and their contribution to water conservation.

Learning Objectives:

  • Identify the economic and environmental impacts of water conservation.
  • Summarize the water-efficiency requirements of LEED, Green Globes, and BREEAM In-Use
  • Be able to discuss the standards set by the California Green Building Standards Code (CALGreen)
  • Explain the EPA’s WaterSense initiative, including the certification process, requirements, and programs
  • Understand how WaterSense fixtures can help architects’ projects achieve water efficiency.
Featured Presenter
Ronn Jefferson

Ronn, a self-professed “toilet idiot”, is Product Manager for Geberit plumbing products in the US and Canada. Chicagoland based, Ronn has worked with Geberit for 18 years – first as a senior design engineer in new product development and currently as Product Manager overseeing product development as well as technical support for sales and customers alike. Ronn is a member of NKBA as well as the Modular Building Institute, a trade association serving the commercial modular construction, and supports its mission to expand the use of offsite and modular construction through innovative construction practices, outreach and education. Ronn can be reached at Ronn.Jefferson@chicagofaucets.com

Webinar Sponsor

Geberit North America is celebrating 15 years as an EPA WaterSense partner. Geberit is also a charter member of the Alliance for Water Efficiency and a member of the US Green Building Council (USGBC). Geberit water efficient tank systems meet the stringent codes of CalGreen and other states. Geberit consistently implements eco-design principles of its new products from the selection of raw materials to disposal; the company also takes measures that successively reduce water consumption.

Geberit is a leading innovator of the concealed tank systems for floating toilets that improve the look of any bathroom by hiding unsightly plumbing hardware. Replacing a standard toilet with the Geberit system results in more usable space, improved hygiene, water savings and better accessibility. They are ideal for creating stylish bathrooms with conservation in mind.

Geberit also offers the widest range of flush plate styles and finishes for use with its in-wall hidden tank systems. Many have biophilic patterns such as walnut and natural stone looks.  Additionally, the sustainable design of the dual-flush valve saves water and is practically maintenance-free. Select a water-saving Geberit tank system and match it with a water saving compliant toilet to meet USGBC LEED or EPA WaterSense requirements. For the most sustainable combinations see the Geberit Clean Design brochure.  Geberit’s American product offering is available at geberitnorthamerica.com.

The parent company of Geberit North America is the Switzerland headquartered Geberit Group, a global leader in the field of sanitary products. For the second year running, the Geberit Group has been awarded a Platinum rating for its sustainability management from EcoVadis, one of the world’s largest providers of business sustainability ratings. The Geberit Group is in the top one per cent of companies listed by EcoVadis.

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Business

Sales Mistakes To Avoid: How NOT to Lose Clients and Sabotage Your Projects

When:

April 9, 2024 | 12:00 PM ET

Presenter:

Rebecca West, CEO of Seriously Happy Homes

CEUs: .1

Register your information

What You Will Learn

During this session, interior design business coach, Rebecca West, shares the 5 biggest mistakes she sees from Interior Designers that cause them to lose clients, destroy client trust, and sabotage their project before they start!

By the end of the webinar you’ll have new tools for presenting yourself as the confident professional you are, ready to land better clients, make easier sales, and launch awesome design projects!

Learning Objectives:

  • Understand how your intake form and consultation process affect your sales.
  • Learn how your service menu and price structure could be scaring off clients.
  • Learn why you should commit to never doing the one thing that is guaranteed to lose you a client.
Featured Presenter
Rebecca West

Interior designer Rebecca West is CEO of her Seattle-based residential design company “Seriously Happy Homes”, author of the book “Happy Starts at Home,” and host of the podcast “Creating Your Happy Place.” She’s been seen on TV on New Day Northwest and Seattle Refined, spoken at Town Hall and Ignite Seattle, and been featured in Seattle Magazine, Success Magazine, the UK Times, and more.


She’s also a business consultant to her fellow residential interior designers through Seriously Happy Coaching & Consulting, on the board of the Heritage Design School, and a small business mentor with SCORE Seattle. She can’t resist a costume party or a cat video, and has a weakness for Oreos, Taco Bell, and Scotch whiskey. Find her on Instagram @beseriouslyhappy.

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Design

The Essential Guide to Sustainable Kitchen Design

When:

April 30, 2024 | 12:00 PM ET

Presenter:

Andreas Gommeringer, President of Haecker Kitchens North America

CEUs: .1

Register your information

What You Will Learn

Care for the environment is a growing global concern shared by manufacturers, designers and importantly homeowners. This CEU session led by Andreas Gommeringer, President of Haecker Kitchens North America, will help you work with your clients and consumers to take responsibility on reducing their carbon footprint, using sustainable and healthy products in their homes as well as to creating a lasting, ergonomic kitchen that works for multi-generational households/aging-in-place to minimize waste down the road.

As the world enters an age of growing activism, a Deloitte report shows that consumers expect businesses to step up, especially when it comes to issues of climate change and the environment. 

Learning Objectives:

  • Learn what the seven tenants of sustainable design are and how can this be achieved in the kitchen.
  • Understand what makes a kitchen product sustainable in terms of durability, indoor air quality, energy efficiency, and water conservation.
  • Learn what products should be avoided in creating a sustainable kitchen design (i.e. formaldehyde, vinyl flooring and other materials that are toxic or add to the carbon footprint of the home).
Featured Presenter
Andreas Gommeringer

Andreas Gommeringer is the President of Häcker Kitchens North America. Previously he held the position of Sales Director for Overseas. Gommeringer has held sales, logistics and strategic leadership roles in the kitchen design industry for nearly 20 years.

Webinar Sponsor

Geberit North America is celebrating 15 years as an EPA WaterSense partner. Geberit is also a charter member of the Alliance for Water Efficiency and a member of the US Green Building Council (USGBC). Geberit water efficient tank systems meet the stringent codes of CalGreen and other states. Geberit consistently implements eco-design principles of its new products from the selection of raw materials to disposal; the company also takes measures that successively reduce water consumption.

Geberit is a leading innovator of the concealed tank systems for floating toilets that improve the look of any bathroom by hiding unsightly plumbing hardware. Replacing a standard toilet with the Geberit system results in more usable space, improved hygiene, water savings and better accessibility. They are ideal for creating stylish bathrooms with conservation in mind.

Geberit also offers the widest range of flush plate styles and finishes for use with its in-wall hidden tank systems. Many have biophilic patterns such as walnut and natural stone looks.  Additionally, the sustainable design of the dual-flush valve saves water and is practically maintenance-free. Select a water-saving Geberit tank system and match it with a water saving compliant toilet to meet USGBC LEED or EPA WaterSense requirements. For the most sustainable combinations see the Geberit Clean Design brochure.  Geberit’s American product offering is available at geberitnorthamerica.com.

The parent company of Geberit North America is the Switzerland headquartered Geberit Group, a global leader in the field of sanitary products. For the second year running, the Geberit Group has been awarded a Platinum rating for its sustainability management from EcoVadis, one of the world’s largest providers of business sustainability ratings. The Geberit Group is in the top one per cent of companies listed by EcoVadis.

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Design

Digging Deep into Sustainability

When:

April 16, 2024 | 12:00 PM ET

Presenter:

Sandy Campbell, Owner + Principal Interior Designer, Entero Design

CEUs: .1

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Digging Deep into Sustainability

As leaders in the construction industry, it is important to not only deliver exceptional projects to our clients, but also to introduce them to sustainability as a concept and the impact design choices on their projects have on the world at large. To do this, we first must educate ourselves as design professionals about what sustainability truly means. 

There is a lot of greenwashing of products and materials in our current market that can be difficult to decipher and this presentation will start by teaching you how to sift through the “noise” manufacturers present to the industry about their products. There are various sustainable certifications, but what are they certifying? Who are they protecting, the planet or manufacturers? Participants will explore various sustainable building and finish materials, learning how to dig deep and uncover the truth about them using Lifecycle Assessment methodology. Real-world examples will illustrate hurdles our design team has had to overcome and how sustainability can be integrated into your design projects for healthier outcomes. 

To truly lead as design professionals in sustainability, we must also be adept at communicating these concepts to clients. This part of the presentation will provide effective strategies for introducing sustainability to clients, emphasizing its benefits and long-term value to them and how their decisions can affect human health, the health of the planet, or both. Additionally, participants will learn how to create and implement sustainability standards within their own companies that can be incorporated into every project. 

By the end of this presentation, participants will be equipped with the knowledge and tools to make informed, sustainable design decisions in their kitchen and bath design projects, while also driving positive change with their clients, their company, and, by extension, the entire construction industry.

Learning Objectives:

  • Understand how to deep dive and research sustainability thorough.
  • Learn how to bring up the topic of sustainability with your clients with confidence.
  • Learn how to set standards and incorporate sustainability into your company.
Digging Deep into Sustainability
Sandy Campbell, LEED AP

Sandy Campbell is an Interior Designer who has specialized in sustainable residential and commercial design for over 25 years. She has participated as a speaker at various venues, schools and architecture/ design firms and has been interviewed by publications on the topic of sustainability.

 As owner and principal Interior Designer of her own firm, Entero Design, in Seattle since 2000, Sandy has been using her expertise to help clients create healthy sanctuaries for healthy lifestyles. She is a NCIDQ certified designer, and a LEED accredited professional. Sandy has been a member of NKBA, IIDA Northern Pacific Chapter as a professional member, the Northwest Eco-building Guild, and the US Green Building Council. Sandy participated in EnvironDesign, GreenBuild, GreenWorld®, Built Green, What Makes it Green as a chair or committee member for 10 years.

After graduating with honors from Ringling School of Art and Design in Florida, Sandy entered the field of residential design. She continued her career in hospitality, commercial, and residential design. Sandy has focused her effort since 1997 on sustainable design and continues her passion, research and education on environmental building methods, materials, finishes, and products.

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Design

Precious Metals in Luxury Kitchen & Bath Design

When:

February 6, 2024 | 12:00 PM ET

Presenter:

Stan Artman, VP of Sales, Native Trails

CEUs: .1

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What You Will Learn

Precious Metals are valued for their beauty, durability, scarcity, and workability. This course explores the history, symbolism, and characteristics of precious metals and how to use them in modern luxury kitchen and bath design.

Learning Objectives:

  • Describe the performance characteristics, history, and symbolism of precious metals.
  • Identify specific precious metals and an emerging precious metal found in luxury kitchen and bath design.
  • Identify key elements of luxury kitchens and baths where precious metals can have a significant design impact.
Featured Presenter
Stan Artman

Stan is an industry professional with over 30 years of experience, primarily focused on sales leadership within the wholesale, designer and project related segments.  At Native Trails, Stan has leveraged his experience, developed at Kohler Co and Delta-Brizo, to increase exposure and grow relationships with dealers, developers, the design community, hospitality groups and luxury builders in the US, Canadian and Latin American markets.  He and his sales team are dedicated to growth within Native Trails business segments and adjacent verticals, leveraging Native Trials’ brand pillars of sustainability and support for artisan communities throughout the world. 

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