Webinars – Page 10 – NKBA

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Surfaces + Design

Sustainable Surface Choices for Healthier Kitchens & Baths

When:

February 22, 2023

Presenter:

Jillian Pritchard Cooke, Founder, Wellness Within Your Walls

CEUs: .1
What You Will Learn

Designing sustainable and healthy kitchens and baths can have a significant positive impact on overall health and well-being. Jillian will illustrate how sustainability and wellness promotion work hand in hand to create more functional and enjoyable spaces – and how a sustainable home can also be a healthy home.

Jillian will explore the overarching attributes of healthy kitchens and baths: natural, sustainable, and responsible. She will also share tips for growing a business through sustainable design practices and how to effectively market those practices.

During this session, you will:

  • Demonstrate how to assess the sustainability of materials and how these materials can be incorporated into kitchen and bath design.
  • Explain how to choose sustainable surfaces that promote wellness (non-porous, hygienic, no VOCs, etc.) along with other characteristics to keep in mind when choosing surfaces.
  • Recognize other important considerations that play a role in wellness design, such as lighting, water filtration, ventilation and more.
Featured Presenter
Jillian Pritchard Cooke–Founder–Wellness Within Your Walls

With more than 35 years of experience in the home building and design industries, Jillian is founder of Wellness Within Your Walls® (WWYW), an award-winning informational resource group that has developed a groundbreaking program designed to reduce toxins in living environments.

An environmental cancer diagnosis led Jillian to use her years of experience as the head of award-winning interior design firm, DES-SYN, to think outside of the energy efficiency box and consider how the materials used to build, specify, and furnish homes might be impacting our health. The resulting WWYW standard reframes the construction conversation and outlines proper construction techniques and healthier design and building practices, along with behavioral strategies to ensure sustained wellness.

An author and frequent public speaker, Jillian has presented at industry meetings of the National Association of Home Builders (NAHB), USGBC – Greenbuild Conference, KBIS, American Society of Interior Designers (ASID), Sustainable Furnishings Council (SFC), Women in Residential Construction, and the National Healthy Homes Conference, among others.

She is a member of the Sustainable Furnishings Council Board, NAHB Design Committee, NAHB Green and Sustainable Committee, NAHB Best in American Living Awards Committee, NAHB Sales and Marketing Council, and Professional Women in Residential Construction.

Jillian was inducted into the Best of American Living Awards Hall of Fame in 2019 and has been honored with the Invisible Disabilities Association’s Healthy Living Award along with the NAHB Best in Green Interiors Award, Green Home Design Excellence Gold Nugget Award and NAHB Best in American Living Award.

Webinar Sponsor
Hettich

We create the perfect combination of intelligent technology, functionality, and design. It is with this claim that we develop and produce a variety of fittings for all sorts of different functions; including drawer box systems, slides, hinges as well as sliding and folding door systems. Because good furniture needs good solutions – for the home, working world and quality of life. Every day, over 6,700 members of staff take up the challenge of developing intelligent technology for furniture. The home of the family-owned business is in Kirchlengern, Germany.

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NKBA Certification

Leveraging Your Talents to Help Non-Profits

When:

February 21, 2023

Presenter:

Judith Neary, CMKBD, Owner, Roadside Attraction Design Studio, LLC

CEUs: .1
What You Will Learn

Designers are driven by a passion and a purpose. Non-Profits are also driven by a passion and a purpose. Many of the skill sets that designers leverage every day in their business can be helpful and useful to a non-profit. There is great reward and value in contributing to a cause that benefits your community and thereby benefits yourself.

In this webinar, we will help you discover a path and opportunity to share your unique skills with a non-profit.

During this session, you will:

  • Discover the different types of non-profits and how they are structured.
  • Identify and find non-profits that align to your values.
  • Define your skill sets and how you can use those skills to help a non-profit.
Featured Presenter
Judith Neary, CMKBD – Owner – Roadside Attraction Design Studio, LLC

Judith’s design career began at the age of four, designing block furniture and clothing for her troll dolls. After completing her design degree, she worked in medical, commercial, and hospitality design. She switched to the manufacturing segment of the industry after working with a national retailer in showroom merchandising design and training, which included development and implementation of business processes and installation programs.

As one of the professional instructors for the NKBA, she offered a comprehensive learning experience to designers in North America. As an honorary founding member of the Jenn-Air Design Advisory Council, she provided perspective on Jenn-Air and other Whirlpool Corporation brands.

Judith is a frequent contributor to the industry by speaking on a variety of topics of interest for both the design professional and homeowner. She has lectured frequently at KBIS and other trade events about the business side of interior design. Judith has also been a featured guest for “A Well-Designed Business” with LuAnn Nigara at her trade event and on her podcasts. In 2021, she was recognized by Kitchen & Bath Design News as a Leading Innovator.

Her design practice serves a single zip code (Vashon Island, WA) where she is known for doing “weird” really well. In 2014 she and her husband established a non-profit to honor the life of their son, Rj Ontiveros. As director for the non-profit, Rjs Kids, her current project is the construction of an epic multi-use outdoor recreation park that includes skate boarding, a pumptrack, and public art features. In support of underserved community members, the project includes apprentice training programs partnered with skilled craftsman and artists to create art features in the park.

Webinar Sponsor
NKBA

The NKBA is the world’s leading trade association for the kitchen and bath industry providing tools, research, certification, and events to thousands of professionals. The National Kitchen + Bath Association (NKBA) is a non-profit trade group that promotes professionalism in the kitchen and bath industry.

It is the Mission of the National Kitchen & Bath Association (NKBA) to enhance member success and excellence, promote professionalism and ethical business practices, and provide leadership and direction for the kitchen and bath industry worldwide.

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Financial Planning

NEW! Business Series: Plan Your Best Year Ever

When:

February 15, 2023

Presenter:

Melissa Galt, CEO & Founder, Melissa Galt, Inc.

CEUs: .1
What You Will Learn

Leverage your financials from 2022 to set your goals for 2023. From analyzing the profitability of key projects to examining your rate structure and team performance, you’ll get the right questions to ask to put a profitable plan in place.

Success leaves clues and mining last year’s gold to deliver this year’s diamonds is the way to go. When you invest the time in planning your year, you’ll see bigger results, increased productivity, and projects with truly ideal clients at your doorstep.

During this session, you will:

  • Maximize profitability per project and uncover where you’re losing revenue.
  • Evaluate your team for top performance and reveal replacements that need to be made.
  • Assess the quality of your clientele so you know you’re working with ideal clients and best fits.
  • Rank the “design delight” factor on each project to discover who you most want to target.
Featured Presenter
Melissa Galt–CEO & Founder–Melissa Galt, Inc.

Melissa Galt is a business coach and marketing consultant to kitchen and bath designers who want to earn more in less time with a lot less stress. She works with designers, nationally and internationally, who want a highly profitable design practice with exclusive clients, exceptional income, and time and resources for an extraordinary life.

As the successful CEO of her own residential practice for over 25 years, she knows first-hand the challenges today’s designers face in today’s fast-paced world.  With a BS from Cornell in hospitality management, Melissa provides practical systems and processes to grow the business of design.

She speaks and trains designers across the country and around the world with online webinars and in-person trainings. When you’re interested in capturing the attention of designer buyers, Melissa will make it happen.

In addition, she offers relationship building trainings, for revenue generation, to home furnishings sales reps who want more interior designer business. Melissa knows what it takes to catch the attention and money of today’s top designers.

She’s the author of “Marketing Luxury Design: Attracting Affluent Clients,” “Move It Forward: 31 Days to a More Prosperous You in Business and Life,” and “Words that Reveal Results: 15 Word Choices to Get What You Want,” and additional motivational books. Melissa says her greatest inspiration is her great grandfather, world renowned architect Frank Lloyd Wright, design is in her genes.

Webinar Sponsor
NKBA

The NKBA is the world’s leading trade association for the kitchen and bath industry providing tools, research, certification, and events to thousands of professionals. The National Kitchen + Bath Association (NKBA) is a non-profit trade group that promotes professionalism in the kitchen and bath industry.

It is the Mission of the National Kitchen & Bath Association (NKBA) to enhance member success and excellence, promote professionalism and ethical business practices, and provide leadership and direction for the kitchen and bath industry worldwide.

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Surfaces + Design

“Do I Really Have to Do That?”…On My Tile and Stone Installations – A Collection of Tile Industry Myths, Urban Legends, Misconceptions, and Misunderstandings

When:

February 8, 2023

Presenter:

Dean Moilanen, Director of Architectural Services, Noble Company

CEUs: .1
What You Will Learn

This webinar includes a collection of tile industry myths, urban legends, misconceptions, and misunderstandings. We will review industry standards, products, installation methods, and practices used to ensure safe, durable installations.

Despite best efforts to educate, problems still exist due to resistance to proper methods, product selection, and practices. This session will provide you with the standards, recommendations, and necessary practices to achieve problem-free, durable tile installations. We will review substrate preparation, performance testing, and more to help achieve successful systems.

During this session, you will:

  • Identify trends in product development, installation methods, and industry standards; specifically, those ANSI standards which dictate required “best practices” with regard to the installation of ceramic tile & natural stone.
  • Acknowledge that in spite of best efforts, there still remain a number of prevailing notions, stubbornly held beliefs, and legacy old school practices which continue to prevent current best practices from thriving.
  • Examine the impact these holdover notions and practices have on the quality and longevity of tile and stone installations, as well as health and safety concerns that stem from the consequences of to certain non-standard installation methods.
Featured Presenter
Dean Moilanen–Director of Architectural Services–Noble Company

Dean Moilanen is a Division 9 waterproofing, crack isolation, and permeation specialist who advises on some of the most demanding and prestigious projects in the USA. As a 35-year veteran of the tile industry, Dean’s relationships with architects, builders, and owners allow him access to some of the most challenging and compelling design issues in the industry. Dean’s extensive career on job sites gives him a real-world perspective as he has seen first-hand success and failure relating to product selection, installation issues, and sequencing challenges.

Dean is an AIA Las Vegas Allied Member, CSI, CTEF, IIBEC, NTCA Ambassador, Certified Forensic Stone & Tile Inspector.

Webinar Sponsor
Hettich

We create the perfect combination of intelligent technology, functionality, and design. It is with this claim that we develop and produce a variety of fittings for all sorts of different functions; including drawer box systems, slides, hinges as well as sliding and folding door systems. Because good furniture needs good solutions – for the home, working world and quality of life. Every day, over 6,700 members of staff take up the challenge of developing intelligent technology for furniture. The home of the family-owned business is in Kirchlengern, Germany.

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Surfaces + Design

Designing with the Color of Glass Tile

When:

February 7, 2023

Presenter:

Vincent Moiso, President, Oceanside Glass & Tile

CEUs: .1
What You Will Learn

Designing and specifying with glass tile is not as simple as it might seem. Not all glass is created equal. Glass Tile can provide incredible color, vibrancy and brilliance when understanding the full range of options along with the proper application.

Designers and specifiers will get an in-depth connection with glass and the options glass tile offers for Kitchen and Bath applications from this webinar. From its history to glass manufacturing today, this session will cover how to design and specify glass tile products by reviewing what to look for, what questions to ask, and what to expect when designing a kitchen or bath application with glass tile products.

At the heart of this presentation is color and the uniqueness of color that glass has to offer. Glass exudes an incredible energy and vibrancy in its color that no other medium can duplicate.

During this session, you will:

  • Explore how to specify the right glass product for the appropriate kitchen or bath application.
  • Discover the full range of color options and how to design kitchen or bath for color, finish, and texture.
  • Define the life cycle of glass tile and understand the present value vs. life cycle costs.
Featured Presenter
Vincent Moiso–President–Oceanside Glass & Tile

Vincent has been a business owner and executive in the tile and stone industry for twenty-five years. As a business leader and educator at the executive level, his international business experience has taken him to China, Europe, Mexico, and every major market in the US. With a successful track record of business development coupled with his involvement in the industry, he has helped several businesses experience double digit growth.

Vincent has extensive experience in manufacturing and distribution of porcelain tile, natural stone, stone and quartz slabs, and glass tile products. He currently consults for several companies in the tile and stone industry on various subjects such as merger and acquisitions, finance, benefits, systems and processes, inventory, sales, and marketing.

Vincent is also an author recently publishing The Complete Guide on Developing Tile & Stone Specifications with Architects in partnership with Ceramic Tile & Stone Consultants, where he collaborates on various projects conducting extensive tile and stone related research.

Webinar Sponsor
Hettich

We create the perfect combination of intelligent technology, functionality, and design. It is with this claim that we develop and produce a variety of fittings for all sorts of different functions; including drawer box systems, slides, hinges as well as sliding and folding door systems. Because good furniture needs good solutions – for the home, working world and quality of life. Every day, over 6,700 members of staff take up the challenge of developing intelligent technology for furniture. The home of the family-owned business is in Kirchlengern, Germany.

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Sales + Marketing

Marketing Online: Mastering the Shift to Video

When:

January 25, 2023

Presenter:

Lori Dolnick , Senior Vice President, Frank Advertising

CEUs: .05
What You Will Learn

It’s no secret that videos have become the most popular choice for content consumption today. Tik Tok just surpassed YouTube in average watch time per user. Instagram is essentially a video platform. Using video on your website can increase conversions over 86% and organic search by 157%.

Now is the time to “up your video game”. If you are a business owner, brand, marketing, or social media manager – or like many, all of the above – you need to know how to generate engaging video content for your website, social platforms, customer service and ongoing marketing.

During this session, you will:

  • Identify best practices for 2023 for each social platform in terms of length and content to gain views and engagement.
  • Examine live, short form and long form videos – when to use them and what to know.
  • Recognize how to tell your story in video form and the tools and equipment needed to get started.
Featured Presenter

Lori Dolnick – Senior Vice President – Frank Advertising

Lori Dolnick is a 30+-year public relations and marketing professional. She has proven strategic management experience on global brands such as BLANCO, Poggenpohl, Tile of Spain, Infinity Drain, EuroChef Appliances, Top Knobs, Miele, SMEG, LAUFEN, Portmeirion and Therapedic International.

She joined the noted home design agency Frank Advertising in 1995 and is currently Senior Vice President. Prior to Frank Advertising, Ms. Dolnick was a senior account manager for one of the world’s best-known brands at the Leo Burnett Company – McDonald’s.

She has won numerous awards for her copy writing plus strategic execution of public relations and social media: 2x Winner of Golden Thinker, APEX, Telly, MarCom Creative and Event Technology.

Ms. Dolnick also served as an adjunct marketing professor at Rider University and is currently the Chair of the Marketing Advisory Board. She also serves as Technology Chair on the Board for WithIt, Steering Committee for DIFFA’s (Design Industry Foundation Fighting Aids) Specify with Care program and is an active presenter and writer on today’s marketing trends. Recent speaking engagements include Coverings, WithIt National Conference, KBIS and the BOLD Summit. She has been published and quoted in KBDN and K+BB (Collective Contributor).

Webinar Sponsor
Canvas

Canvas is an iPhone and iPad app that saves kitchen and bath remodelers, architects, and designers time on measuring and drafting as-builts. Instead of spending hours taking measurements with a tape measure or laser distance measure, you can scan rooms with the Canvas app in about a minute and the average American home in about 20 minutes.

The real time savings come from using Canvas to generate detailed 2D floor plans, measurement reports, and editable 3D CAD as-builts in formats like SketchUp, Revit, Chief Architect, 2020, and AutoCAD in as little as one business day. Thousands of kitchen and bath remodelers, architects, and designers use Canvas to spend less time measuring the past and more time designing the future.

Visit canvas.io to learn more or email hello@canvas.io to schedule your demo.

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Sales + Marketing

Speaker Skills That Thrill!

When:

January 24, 2023

Presenter:

Paula Kennedy, CMKBD, CLIPP, CACC , Owner, Timeless Kitchen Design, LLC

CEUs: .1
What You Will Learn

Do you daydream of feeling as comfortable on stage as it “seems” other speakers are? Do you imagine you’re the best speaker that ever lived, in your mind? Do you have a story that is itching to be told? Do you fancy yourself a critic and like to dissect how a speaker just performed? Have you thought “oh I could NEVER get up on stage and speak like so and so does!”

Everyone can tell a story, it’s not as scary as it looks. First things first! Get beyond your fear of speaking. Not every good speaker is born with a talent or gifted, most get better with failure and practice. Just like a great design can fall flat with poor lighting and an average design can be a showstopper with a brilliant lighting plan and the right lights.

You’ll get to learn from my experience through trial and error, and lots of practice. From developing a topic, creating the presentation, submitting for speaking opportunities, knowing your audience, and crafting your message to engage the listeners. We’ll follow up with the mechanics of speaking and presentations skills and wrap it up with tips and tricks.

Get on that stage and get comfortable with the spotlight! If I can do it, so can you!!

During this session, you will:

  • Explore how to get your story out there and see how the creative process functions for speaking and presentations.
  • Identify methods for creating more engaging presentations.
  • Define how the tools of the trade work, the different technologies and AV equipment.
  • Recognize and learn from my mistakes, walk away with practical tips and tools, and submit your own topic for a future presentation.
Featured Presenter
Paula Kennedy, CMKBD, CLIPP, CACC  – Owner – Timeless Kitchen Design, LLC

Paula’s industry experience of 24 years and her firm, Timeless Kitchen Design L.L.C., is focused out of a love of kitchen and bath design and is an NKBA Certified Master Kitchen & Bath Designer, Certified Architectural Color Consultant, Certified Living in Place Professional.

Paula is an award-winning designer and serves as a K+BB Advisory Council member, honored as an NKBA Lifetime Ambassador and is recognized as an NKBA Subject Matter Expert.

She contributes to the industry by speaking, teaching, curriculum creation, mentoring, and writing, most recently embracing topics of creativity, innovation, technology, wellness, and inclusive design.  Inspiring others feeds her passion for design, mentorship, and teaching.

Webinar Sponsor
Canvas

Canvas is an iPhone and iPad app that saves kitchen and bath remodelers, architects, and designers time on measuring and drafting as-builts. Instead of spending hours taking measurements with a tape measure or laser distance measure, you can scan rooms with the Canvas app in about a minute and the average American home in about 20 minutes.

The real time savings come from using Canvas to generate detailed 2D floor plans, measurement reports, and editable 3D CAD as-builts in formats like SketchUp, Revit, Chief Architect, 2020, and AutoCAD in as little as one business day. Thousands of kitchen and bath remodelers, architects, and designers use Canvas to spend less time measuring the past and more time designing the future.

Visit canvas.io to learn more or email hello@canvas.io to schedule your demo.

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Business + Marketing Plans

NEW! Business Series: Your Guide to Creating a One-Page Marketing Strategy

When:

January 18, 2023

Presenter:

Jennifer Dawn, Founder, Jennifer Dawn Coaching & Consulting

CEUs: .1
What You Will Learn

Now that you have a business plan, it’s time to include a marketing strategy for your new business. Rather than struggle with a marketing focus, discover how a simple, practical system can guide you in the right direction and improve business growth.

In this hands-on workshop, led by expert business coach, Jennifer Dawn, you’ll learn how to get started. Come prepared with a writing instrument, notebook, or iPad and “walk away” with a marketing strategy that you can begin to execute immediately.

During this session, you will:

  • Develop a one-page marketing strategy to guide the direction and growth of your marketing efforts.
  • Identify how to stop spending on marketing efforts that are not producing results.
  • Examine the difference between marketing and branding and where you should focus your time and money.
Featured Presenter
Jennifer Dawn – Founder – Jennifer Dawn Coaching & Consulting

Jennifer Dawn coaches business owners to grow their company to the highest potential, but without sacrificing a personal life.

She’s the creator of Best Planner Ever, author of The Joy Guide: Finding Your Joy In A World of Crap, and founder of Jennifer Dawn Coaching & Consulting. Jennifer is a Profit First certified coach and host of the Happy Productive podcast.

She began her entrepreneurial career at age 8 selling apples off her grandfather’s tree because a lemonade stand was so “yesterday”. To learn more visit www.JenniferDawnCoaching.com

Webinar Sponsor
NKBA

The NKBA is the world’s leading trade association for the kitchen and bath industry providing tools, research, certification, and events to thousands of professionals. The National Kitchen + Bath Association (NKBA) is a non-profit trade group that promotes professionalism in the kitchen and bath industry.

It is the Mission of the National Kitchen & Bath Association (NKBA) to enhance member success and excellence, promote professionalism and ethical business practices, and provide leadership and direction for the kitchen and bath industry worldwide.

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Sales + Marketing

Social Media Marketing Tips for Design & Remodeling Professionals

When:

January 17, 2023

Presenter:

Jason Lockhart, CEO, Kitchen & Bath Marketing Solutions

CEUs: .1
What You Will Learn

If you are not using social media to market your business, you are missing potential prospects that may be in need of your services. The top social media platforms for designers are Facebook, Instagram, Pinterest, LinkedIn, and TikTok. Oftentimes, design and remodeling professionals don’t like to utilize these platforms because they think it can be too time consuming with little to no results.

The fact is using social media is not as hard and time consuming as it may seem if you have a plan of action in place. You must understand your purpose for using the platform, who your ideal target audience is and what differentiates you from other designers in your area. Once you have that down, developing content that resonates with your target audience is the way to help you stand out from the crowd.

In this webinar, we will discuss some tips you can use to have an impact with potential prospects and increase your social media engagement. We will help you develop your purpose and goal for utilizing your social media platform of choice. Lastly, we will help you create content that helps distinguish you from other design and remodeling professionals in your locale.

During this session, you will:

  • Gain a clear understanding of why to use social media and results you want to achieve.
  • Discover your ideal target audience.
  • Explore how to create content your target audience wants to engage with.
Featured Presenter

Jason Lockhart – CEO – Kitchen & Bath Marketing Solutions

Jason Lockhart is an architect/urban planner with over 20 years of experience in the industry. He has worked on renovation and remodeling projects in both the residential and commercial space, several of which had project costs of over $20 million dollars. Today, Jason is a partner in an architecture/planning firm (Sinektiks LLC) that specializes in K-12 school design, mixed-use developments, and university master planning.

In addition to his practical experience, Jason taught in the School of Architecture and School of Interior Design at Southern University A&M College and Louisiana State University (LSU), where he moved up the ranks and earned the title of Associate Professor before going back to private practice.

While teaching Jason realized his passion for educating people on the process of design and business development in the built environment. After taking on the marketing responsibilities at his architecture firm and realizing the potential for this discipline, Jason decided to create a digital marketing agency, Kitchen & Bath Marketing Solutions (KABMS).

Now Jason uses his combined knowledge to develop specialized digital marketing solutions for the interior design and kitchen and bath industry. Jason is also a published author and has written a book title, “Internet Marketing for the Kitchen & Bath Remodel Industry:”

Jason is also a NKBA Sales and Marketing Specialist and KABMS is a national CEU provider for the NKBA.

Webinar Sponsor
Canvas

Canvas is an iPhone and iPad app that saves kitchen and bath remodelers, architects, and designers time on measuring and drafting as-builts. Instead of spending hours taking measurements with a tape measure or laser distance measure, you can scan rooms with the Canvas app in about a minute and the average American home in about 20 minutes.

The real time savings come from using Canvas to generate detailed 2D floor plans, measurement reports, and editable 3D CAD  as-builts in formats like SketchUp, Revit, Chief Architect, 2020, and AutoCAD in as little as one business day. Thousands of kitchen and bath remodelers, architects, and designers use Canvas to spend less time measuring the past and more time designing the future.

Visit canvas.io to learn more or email hello@canvas.io to schedule your demo.

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Sales + Marketing

NEW! Business Series: A Step-by-Step Approach to Writing a One Page Business Plan

When:

January 11, 2023

Presenter:

Jennifer Dawn, Founder, Jennifer Dawn Coaching & Consulting

CEUs: .1
What You Will Learn

Have you ever thought about starting your own business or had an idea for a business venture? To make our own business idea a reality, you need a business plan.

In this hands-on workshop, led by expert business coach, Jennifer Dawn, you’ll learn how to get started. Come prepared with a writing instrument, notebook, or iPad and “walk away” with a business plan that you can begin to execute immediately.

During this session, you will:

  • Create a one-page business plan to guide the direction and growth of your company.
  • Eliminate distraction and begin working with focus and purpose.
  • Take a step back and understand the scope and the strategy behind your tactics.
Featured Presenter
Jennifer Dawn – Founder – Jennifer Dawn Coaching & Consulting

Jennifer Dawn coaches business owners to grow their company to the highest potential, but without sacrificing a personal life.

She’s the creator of Best Planner Ever, author of The Joy Guide: Finding Your Joy In A World of Crap, and founder of Jennifer Dawn Coaching & Consulting. Jennifer is a Profit First certified coach and host of the Happy Productive podcast.

She began her entrepreneurial career at age 8 selling apples off her grandfather’s tree because a lemonade stand was so “yesterday”. To learn more visit www.JenniferDawnCoaching.com

Webinar Sponsor
NKBA

The NKBA is the world’s leading trade association for the kitchen and bath industry providing tools, research, certification, and events to thousands of professionals. The National Kitchen + Bath Association (NKBA) is a non-profit trade group that promotes professionalism in the kitchen and bath industry.

It is the Mission of the National Kitchen & Bath Association (NKBA) to enhance member success and excellence, promote professionalism and ethical business practices, and provide leadership and direction for the kitchen and bath industry worldwide.

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Sales + Marketing

Pull vs. Push Sales Strategies: Increasing Closing Ratios and Profit

When:

January 10, 2023

Presenter:

Fred Reikowsky , Principal, Legacy Business Leaders, LLC

CEUs: .1
What You Will Learn

Sales is the lifeblood of every organization, yet all too often much time, effort, and money is spent with the lack of focus and discipline, yielding poor or insufficient results. Today’s kitchen and bath customers don’t want to be sold; they want to be served. And the difference is the tipping point between average and excellence when it comes to keeping your sales pipeline robust and healthy, producing higher closing ratios and profitability.

Getting to that point is a function of disciplined leadership skills that start with a pull style approach versus the traditional push style manipulative approach. The subtle difference, though easily implemented, is a skill that must first be learned and practiced. This session will clearly describe how to create the process and deploy the skills necessary to optimize your finite resources, increase closing ratios, and demand higher profit margins.

During this session, you will:

Explore the difference between pull and push systems.
Define your sales and marketing process.
Deploy pull leadership into the sales and marketing process.

Featured Presenter

Fred Reikowsky – Principal – Legacy Business Leaders, LLC

Fred Reikowsky is a Professional Business Coach, Leadership Trainer, and speaker.  He founded Legacy Business Leaders LLC, a business coaching and leadership training firm, in January 2012 after a 33-year career as a building contractor and 5 years of non-profit leadership in the Middle East.  His work overseas focused on developing a micro-business initiative in the Nile River Valley region of Egypt.

Focused primarily on the construction and related industries, Legacy Business Leaders collaborates with business owners, executives, and leadership teams to find actionable solutions, overcome chronic problems, and optimize profitability.  The Legacy Process is designed to uniquely address the entire spectrum of troublesome business challenges including people, profit, processes, production, and exit/succession planning.

Additionally, Fred is an Area Director with ACT Capital Advisors, providing sell-side Merger and Acquisition advisory services to lower middle-market business owners across all industries.

Fred presents regularly at leadership and business development conferences and events throughout the year, including IBS, KBIS, chapter events, Builder 20 Clubs, strategic planning Accelerators for builders, remodelers, and K/B professionals nationwide.  Fred and his wife Barbara have lived in Northeast Ohio over 30 years and are the proud parents of 5 children and 10 grandchildren.

Webinar Sponsor
Canvas

Canvas is an iPhone and iPad app that saves kitchen and bath remodelers, architects, and designers time on measuring and drafting as-builts. Instead of spending hours taking measurements with a tape measure or laser distance measure, you can scan rooms with the Canvas app in about a minute and the average American home in about 20 minutes.

The real time savings come from using Canvas to generate detailed 2D floor plans, measurement reports, and editable 3D CAD as-builts in formats like SketchUp, Revit, Chief Architect, 2020, and AutoCAD in as little as one business day. Thousands of kitchen and bath remodelers, architects, and designers use Canvas to spend less time measuring the past and more time designing the future.

Visit canvas.io to learn more or email hello@canvas.io to schedule your demo.

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K&B Building Trends

Trends to Drive Kitchen & Bath Sales in the New Year

When:

December 13, 2022

Presenter:

Melissa Galt, CEO & Founder, Melissa Galt, Inc.

CEUs: .1
What You Will Learn

Get the latest trends on kitchen and bath design to keep you at the leading edge and always showing clients what they didn’t know existed, and now can’t live without (the fastest way to grow design investments.)

Whether you’re curious about fresh layouts, clever storage solutions, perfect paint schemes, sleek new finishes, or sustainable design options, it’s all in this on point trend training.

During this session, you will:

Discover the hot kitchen and bath styles including eco-friendly solutions.
Identify cool color combinations consumers are looking for today.
Recognize finishes & fixtures that are irresistible and state of the art.
Apply creative storage solutions to elevate the aesthetic and maximize functionality.

Featured Presenter

Melissa Galt – CEO & Founder – Melissa Galt, Inc.

Melissa Galt is a business coach and marketing consultant to kitchen and bath designers who want to earn more in less time with a lot less stress. She works with designers, nationally and internationally, who want a highly profitable design practice with exclusive clients, exceptional income, and time and resources for an extraordinary life.

As the successful CEO of her own residential practice for over 25 years, she knows first-hand the challenges today’s designers face in today’s fast-paced world.  With a BS from Cornell in hospitality management, Melissa provides practical systems and processes to grow the business of design.

She speaks and trains designers across the country and around the world with online webinars and in-person trainings. When you’re interested in capturing the attention of designer buyers, Melissa will make it happen.

In addition, she offers relationship building trainings, for revenue generation, to home furnishings sales reps who want more interior designer business. Melissa knows what it takes to catch the attention and money of today’s top designers.

She’s the author of “Marketing Luxury Design: Attracting Affluent Clients,” “Move It Forward: 31 Days to a More Prosperous You in Business and Life,” and “Words that Reveal Results: 15 Word Choices to Get What You Want,” and additional motivational books. Melissa says her greatest inspiration is her great grandfather, world renowned architect Frank Lloyd Wright, design is in her genes.

Webinar Sponsor
Geberit

The globally operating Geberit Group is a European leader in the field of sanitary products. Geberit operates with a strong local presence in most European countries, providing unique added value when it comes to sanitary technology. The production network encompasses 29 production facilities. The Group is headquartered in Rapperswil-Jona, Switzerland.

In North America, Geberit provides concealed systems for wall-hung toilets and fixtures. Geberit systems improve the look of any bathroom by hiding unsightly plumbing hardware. Replacing a standard toilet with the Geberit system results in more usable space, improved hygiene, and better accessibility. The unique dual-flush valve saves water and is practically maintenance-free. Geberit also offers cable-controlled bath waste and overflows in a variety of designer finishes. Critical working parts are outside the waterway, ensuring years of trouble-free operation.

With around 12,000 employees in around 50 countries, Geberit generated sales of CHF 3.1 billion in 2019. The Geberit shares are listed on the SIX Swiss Exchange and have been included in the SMI (Swiss Market Index) since 2012.

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K&B Building Trends

Compact Kitchens Offer Big Impact Across the Residential Market

When:

December 8, 2022

Presenter:

Jennifer Bradley, Vice President of Product Management, Fisher & Paykel

CEUs: .1
What You Will Learn

With individuals moving out of, and now back into, urban areas in addition to the spike in remodeling across the whole residential sector, the need for solutions catering to small spaces has arguably never been higher.

Jen Bradley, Vice President of Product Management at Fisher & Paykel North America, will discuss the topic of compact living as it relates to the kitchen and why it is such a timely topic. The presentation will incorporate how compact living kitchen solutions have evolved over the last decade and how compact solutions have been enhanced to offer greater design excellence, innovation, and social responsibility to the market.

Thanks to technology, health and wellness features available across a variety of kitchen solutions applicable within compact design schemes, there is a solution for all accessibility/user profile (ADA compliant) requirements and budgets.

During this session, you will:

Identify the ways in which small kitchens can be made to have a big impact on users across remodeling and new build projects.
Grasp the trend of compact living; from what to look for when selecting appliances to how to maximize space, efficiencies, and functionality.
Discover the scope of accessible products available to designers, architects, specifiers, builders communities on the market that are tailored to small space requirements

Featured Presenter
Jennifer Bradley – Vice President of Product Management – Fisher & Paykel North America

Jennifer Bradley is a passionate executive with over twenty years of experience managing and marketing products across the luxury lifestyle industry. As Vice President of Product Management at Fisher & Paykel, she is responsible for the vision, strategic planning, execution and profitability of the company’s product lines for the North American market.

Previous to joining the New Zealand-founded appliance brand in 2020, Jennifer held leadership product and marketing roles at DITA and Oakley. Her thoughtful approach, visionary leadership and influential communication allows her to successfully manage across teams and support Fisher & Paykel’s goals through execution of comprehensive brand strategy and successful partnerships across product categories. Jennifer is a passionate thought leader and enjoys networking, learning, and sharing ideas across the A&D industry.

Webinar Sponsor
Geberit

The globally operating Geberit Group is a European leader in the field of sanitary products. Geberit operates with a strong local presence in most European countries, providing unique added value when it comes to sanitary technology. The production network encompasses 29 production facilities. The Group is headquartered in Rapperswil-Jona, Switzerland.

In North America, Geberit provides concealed systems for wall-hung toilets and fixtures. Geberit systems improve the look of any bathroom by hiding unsightly plumbing hardware. Replacing a standard toilet with the Geberit system results in more usable space, improved hygiene, and better accessibility. The unique dual-flush valve saves water and is practically maintenance-free. Geberit also offers cable-controlled bath waste and overflows in a variety of designer finishes. Critical working parts are outside the waterway, ensuring years of trouble-free operation.

With around 12,000 employees in around 50 countries, Geberit generated sales of CHF 3.1 billion in 2019. The Geberit shares are listed on the SIX Swiss Exchange and have been included in the SMI (Swiss Market Index) since 2012.

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K&B Building Trends

Homeowner Perspective: What’s Trending in Kitchen and Bath Design

When:

December 6, 2022

Presenter:

Liza Hausman, Vice President of Industry Marketing, Houzz

CEUs: .1
What You Will Learn

Kitchens and bathrooms are not only the most popular rooms to renovate, but they also consistently command the highest spend, according to recent data from Houzz. Join Liza Hausman, Houzz vice president of Industry Marketing, as she presents in-depth analysis of kitchen and bath remodeling data gathered from the Houzz community of more than 65 million homeowners and home design enthusiasts.

From the most in-demand styles and features to trending products and materials, get on the ground insights direct from homeowners who recently completed projects. Beyond design elements, Liza will uncover the biggest challenges facing homeowners during their renovations so you can anticipate and deliver the best customer experience, increase referrals, and win more business.

During this session, you will:

Discover what homeowners want in kitchen and bath design.
Prepare your teams to anticipate challenges and support customers’ needs throughout the renovation and design process.
Incorporate insights into your client interactions to improve customer experience, increase referrals and win more business.

Featured Presenter
Liza Hausman – Vice President of Industry Marketing – Houzz

Liza Hausman – Vice President of Industry Marketing – Houzz
Liza Hausman is Vice President of Industry Marketing at Houzz, an innovative residential building and design platform and community, including the all-in-one software solution for industry professionals, Houzz Pro. Houzz has transformed the process of home remodeling and design by applying mobile, visual and business management tools that are driving design in today’s digital age and helping the trade community win projects, collaborate with clients and teams, and run their businesses efficiently and profitably.

Ms. Hausman is a frequent speaker at events across the country, from High Point Market to IBS/KBIS to the AIA annual convention. In her role at Houzz, Ms. Hausman is focused exclusively on the trade community, from architects, interior designers, and luxury builders to brands and manufacturers. Ms. Hausman has experience spanning advertising, consulting, marketing and social strategy for Fortune 500 brands and a host of innovative startups and shares her expertise on topics ranging from brand-building to the economic and structural trends that are changing the home design and construction industries.

Liza graduated from the University of California at Berkeley and earned her MBA from Northwestern’s Kellogg School of Management. During her many years at Houzz, she’s brought in architects as well as interior and landscape designers to create a special home for herself and her husband, two children and dog Suki in Palo Alto, California.

Webinar Sponsor
Geberit

The globally operating Geberit Group is a European leader in the field of sanitary products. Geberit operates with a strong local presence in most European countries, providing unique added value when it comes to sanitary technology. The production network encompasses 29 production facilities. The Group is headquartered in Rapperswil-Jona, Switzerland.

In North America, Geberit provides concealed systems for wall-hung toilets and fixtures. Geberit systems improve the look of any bathroom by hiding unsightly plumbing hardware. Replacing a standard toilet with the Geberit system results in more usable space, improved hygiene, and better accessibility. The unique dual-flush valve saves water and is practically maintenance-free. Geberit also offers cable-controlled bath waste and overflows in a variety of designer finishes. Critical working parts are outside the waterway, ensuring years of trouble-free operation.

With around 12,000 employees in around 50 countries, Geberit generated sales of CHF 3.1 billion in 2019. The Geberit shares are listed on the SIX Swiss Exchange and have been included in the SMI (Swiss Market Index) since 2012.

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K&B Building Trends

ADU’s Building for Today, Tomorrow and the Future of Home

When:

December 1, 2022

Presenter:

Rachel Damron Arndt, Northern California Territory Manager, Waterstone Faucets &
Erica Crumley, Chief Content Officer, ADU Magazine

CEUs: .1
What You Will Learn

Accessory Dwelling Units are the hottest topic in Real Estate, Construction, and Design. With states like California, Oregon, New York and cities like Austin, Denver, and Chicago throughout the US changing housing laws and zoning to accommodate secondary dwellings. This has created a demand for ADU’s and options for homeowners who can and want to create an ADU on their property.

Cities are essentially allowing homeowners to become mini developers and build multifamily homes on the lots and homes where they already live and own. The options are unlimited and the opportunities expanding, and everyone is noticing they have more options than ever when it comes to building a custom space that accommodates all their needs. Whether a space for guests, family members, a home office, residential rental space or at home schooling. These are just a few options and reasons to build an ADU and reasons why ADU’ are so appealing.

ADU’s can be an investment in your, and our future. The future of cities and neighborhoods are being changed to create inclusive spaces that build community, innovation, and opportunity. An investment for our families, an opportunity to create generational wealth, and a retirement opportunity/plan aside from traditional forms of investment. They complement a variety of lifestyles and demonstrate the importance of design when building these smaller structures. Smaller spaces are generally more environmentally sustainable, and when building a secondary unit many homeowners and builders can use better products to reduce a home and families carbon footprint.

During this session, you will:

Describe what ADU’s are, the many terminologies used to describe them and why the building trends of ADU’s are not going away.
Discover how ADU’s will change the conversation about small living spaces, sustainable living, and design, and the creation of affordable housing.
Assess how ADU’s will benefit the homeowners and families financially and in their health and wellness.

Featured Presenter
Rachel Damron Arndt – Northern California Territory Manager – Waterstone Faucets

Rachel (Damron) Arndt is Waterstone Faucets Northern California Territory Manager. She has represented some of the highest quality and innovative plumbing brands in the industry. In 2020 she found her home with Waterstone Faucets and is passionate about people, product, and continuing education.

Rachel is newly married and has two dogs, three cats and ten fish. She lives in Sacramento and enjoys exploring the outdoors and eating good food.

Featured Presenter
Erica Crumley – Chief Content Officer – ADU Magazine

Erica Crumley is Chief Content Officer of ADU Magazine (www.adumagazine.com), the leading publication dedicated to promoting and celebrating Accessory Dwelling Units, small/tiny homes, mini spaces, and flexible indoor/outdoor living areas.

A well-known industry player and advocate, she works to create content and share valuable insights on Accessory Dwelling Units, ADU Buildings/Builders, Lifestyle, and all things related to ADUs.

Erica is passionate about the ADU movement, promoting topics ranging from trends in ADUs and the latest government regulations to financing and products. Her efforts have been at the forefront of spreading news and information to ADU enthusiasts and homeowners about the potential for accessory structures within their homes or on their property.

Webinar Sponsor
Geberit

The globally operating Geberit Group is a European leader in the field of sanitary products. Geberit operates with a strong local presence in most European countries, providing unique added value when it comes to sanitary technology. The production network encompasses 29 production facilities. The Group is headquartered in Rapperswil-Jona, Switzerland.

In North America, Geberit provides concealed systems for wall-hung toilets and fixtures. Geberit systems improve the look of any bathroom by hiding unsightly plumbing hardware. Replacing a standard toilet with the Geberit system results in more usable space, improved hygiene, and better accessibility. The unique dual-flush valve saves water and is practically maintenance-free. Geberit also offers cable-controlled bath waste and overflows in a variety of designer finishes. Critical working parts are outside the waterway, ensuring years of trouble-free operation.

With around 12,000 employees in around 50 countries, Geberit generated sales of CHF 3.1 billion in 2019. The Geberit shares are listed on the SIX Swiss Exchange and have been included in the SMI (Swiss Market Index) since 2012.