NKBA Global Connect
Program Benefits
An NKBA Global Connect membership provides the market knowledge, business insights and advice you need to succeed in North America. With close to 145 million homes, 20% of which will reach their prime remodeling opportunity over the next five years, and a consumer base who values the importance of kitchens and bathrooms significantly more than other rooms in the home, this $170 billion market is the number one growth opportunity for international brands.
NKBA Global Connect Business Development Program
Designed to educate, inform and connect, reducing your risk as you develop your strategy for entering the North American kitchen and bath market.
Two Membership Levels
NKBA Global Connect offers two membership levels: Core International Membership and Business Development Membership. Both offer new to North America members core program benefits, but a Business Development Membership also offers a business assessment and roadmap development, advisor partnerships, KBIS concierge support and more.
NKBA Market Research
The NKBA produces a number of proprietary studies tracking economic, design, market sentiment and lifestyle/lifestage trends. All offer firsthand information about the North American market, directly from NKBA members.
Independent Advisors
NKBA has selected and vetted a group of independent industry experts available for consultation on key topics vital to the success of doing business in North America.
Events and Conferences
NKBA Global Connect members receive access to international and domestic VIP events, conferences and meetings.
KBIS Program Opportunities
Whether you are visiting KBIS for the first time, want to exhibit in one of our country pavilions, or if you are ready to be a full exhibitor, an NKBA Global Connect membership offers flexible programs to meet your needs at KBIS.
Marketing Package Options
Let the NKBA member community know you are ready to do business in North America through marketing and sponsorship opportunities across our social platforms, in our newsletters and via unique member email announcements.
Areas of Expertise
Sales Force Development
Understand the options and opportunities to build an effective sales force, such as utilizing factory or independent representatives or a hybrid approach.
Distribution Channels
Understand the various options for distribution in the North American kitchen and bath market including master distribution, two-step distribution, retail and direct to consumer schemes to support product inventories, customer service and after sale support.
Marketing & Branding
Review current positioning and messaging, evaluate target audiences, product and pricing portfolios, and understand the planning process for strategic marketing.
Market Research
Determine research needs, dig into product and price sensitivity, compare regional and national design trends, frame market opportunities and understand audience profiles.
Design Trends, Product Design
Creative critique and direction on product development, line reviews, materials and finishes, including licensing opportunities and procedures.
Code Compliance & Testing
Receive guidance on independent testing protocols, timing and processes. You will also receive insights into various testing labs and roles.
* NKBA Global Connect Advisors are intended to provide a starting point for your expansion or entrance into the American Market. Advisors are not meant to offer a comprehensive solution. Inclusion does not constitute an endorsement or recommendation by the National Kitchen & Bath Association. We strongly recommend that you perform your own due diligence investigation and background research on any company. We assume no responsibility for the professional ability or integrity of the providers listed. We reserve the right not to list any particular company.
